I’m Eray Şimşek, an independent SEO and digital marketing consultant based in İzmir, Turkey. I entered the SEO world in 2014 through blog publishing, and since 2020 I’ve worked professionally with businesses on search engine optimization, content strategy, Google Ads management and, more recently, AI search optimization (GEO, ChatGPT SEO, Google AI Overviews visibility). Between agency work and direct clients, I’ve been part of more than 100 projects.
My journey
I started learning SEO in 2014 by running my own blog, originally to earn AdSense revenue. Along the way I learned how the internet works, how Google’s ranking logic behaves, and how organic traffic actually grows, by testing it on my own sites. Roughly ten years of running Turkish and English sites and earning ad revenue from them convinced me that SEO is learned by doing, not from theory.
Since 2020 I’ve worked as a professional consultant: first with local businesses, then with clients across different sectors through agencies. Today I work from İzmir and support businesses across Turkey remotely.
I didn’t finish university; everything I bring to a project comes from 12 years of practice, thousands of hours of reading the field, and real testing on real projects. In a field that changes as constantly as SEO, I believe experience and continuous learning matter more than a diploma.
How I work
I don’t take on too many clients at once, so I can give each project the depth it needs. A typical engagement follows this process:
- Technical audit and current-state analysis: the site’s technical foundation, Search Console data, competitor landscape.
- Strategy and roadmap: target keywords, content plan, technical fixes.
- Implementation: on-page optimization, content production, schema markup, internal linking.
- Measurement and reporting: Search Console, GA4 and AI search visibility tracking, monthly summary.
- Continuous improvement: adapting to algorithm updates and AI search developments.
I usually manage the whole process myself and keep clients updated regularly. I can work directly with technical teams, management, support staff, or the business owner.
Areas of expertise
- Technical SEO: site speed, Core Web Vitals, indexing, schema markup, structured data.
- Local SEO: Google Business Profile, map ranking, regional visibility.
- E-commerce SEO: category pages, product pages, faceted navigation, product schema.
- Medical tourism SEO: strategies for international clinics and patient acquisition.
- Industry-specific SEO: niche content for lawyers, psychologists, doctors, dentists and law firms.
- AI search optimization: Generative Engine Optimization (GEO), ChatGPT SEO, Google AI Overviews visibility, brand positioning in AI answer engines.
- Content strategy: topical authority, pillar-spoke architecture, E-E-A-T-driven production.
Industries I’ve worked with
I’ve worked on projects in healthcare (medical tourism, clinics and hospitals), law, e-commerce, service businesses (transfer services, appliance repair, moving and cleaning companies), education and financial consulting. My sector-specific expertise (medical tourism, law, e-commerce, local service) has deepened over the years.
Client acceptance policy
I don’t take on a second client in the same industry and city.
Want to see the numbers? On the Turkish case studies page I share Search Console data, before-and-after comparisons and the full breakdown of the strategies applied for my clients.